November 3, 2020 • 5:30-7:30 pm
Learn how to increase success in your business specifically through the use of social media. This workshop will help you decide which platforms are best for reaching your customers, and help you get started amplifying your business on those platforms.
Size Up Research
November 10, 2020 • 5:30-7:30 pm
Market research provides critical information about your market and your business. It can tell you how your company is perceived by the target customers and clients you want to reach. It can help you determine who and where your customers are, and which customers are most likely to do business with you. Throughout this course, you will learn how to use some free tools that can help your customer leads efforts.
November 17, 2020 • 5:30-7:30 pm
As you know, digital marketing is an essential part to owning a small business. At the top of the digital marketing realm is search engine optimization (SEO), easily the most important, and arguably the most confusing. In this workshop, we will simplify the basics you need to know about making your business visible on Google in today’s market. We’ll cover keys to successful ranking in search engines, SEO techniques that are working for local small businesses, optimizing your digital presence for both humans and computer algorithms and making your business visible online.
Understanding Financial Statements
December 10, 2020 • 5:30-7:30 pm
During this course, we will review accounting basics to understand the information on your financial statements. After the course, you’ll understand how to read and analyze your income statement and balance sheets.