Amy Sufak, president and founder of Red Energy Public Relations, Advertising & Events, is a speaker,
trainer and award-winning published writer who has worked in the public relations and marketing industry
for 25 years. She’s passionate about building awareness for organizations and helping them stay visible.
Founded in 2008, the Red Energy team provides public relations, crisis communications, advertising, graphic design, event production and social media management to dozens of clients across the US including Re/Max, UCLA, Smashburger, Chick-fil-A and Bonefish Grill. Colorado-based work includes Colorado Indulgence Festival, Garden of the Gods Club, Promenade Shops at Briargate, The Pinery, Garden of the Gods Gourmet, Till, Nor’wood Development Group, Wolf Ranch, Colorado Dermatology Institute, Ent Credit Union, Cardiac & Thoracic Surgery Associates and Sweet Celebrations Children’s Spa among others.
Amy has routinely worked with CNN, ABC, NBC, CBS, FOX News, ESPN, National Public Radio, BBC, Telemundo, Travel Channel, Discovery Channel, History Channel, Time Magazine, Good Morning America, Animal Planet and Social Media Influencers. She has logged 2,800 hours of executive media coaching and crisis communication training.
Her global crisis communications experience includes handling international news and social media response efforts for aircraft crashes, truck bombs, mass shootings, hostage and terrorism negotiations, sex scandals, embezzlement, federal, state and local investigations surrounding crimes which involve deaths and serious injuries.
She is an active public-relations professional, civic leader and nonprofit volunteer throughout the Front Range of Colorado business community. She’s been recognized among the top business professionals in the region by the Colorado Springs Business Journal as a Women of Influence. She was also named one of the top 5 most influential business leaders in Colorado by Colorado Business Magazine. She was named Public Relations Person of the Year for the state of Colorado by the Public Relations Society of America when her agency was first launched.
Before founding Red Energy, Amy was the Regional Director of Public Relations and Community Affairs for Penrose-St. Francis Health Services, the flagship of Centura Health, Colorado’s largest healthcare provider. Her Colorado Springs region included Penrose Hospital, St. Francis Health Center, Penrose Community Hospital, and the Langstaff-Brown Urgent Care Center in Woodland Park. She was also responsible for public relations for the $207-million St. Francis Medical Center, the largest regional medical center at the time in Southern Colorado.
Amy joined Centura following a distinguished career with the U.S. Air Force. For 11 years in the Department of Defense, she worked in community outreach, media relations, legislative affairs, marketing and strategic communications for six Air Force units; primarily Space,
Missile and Homeland Defense. During her last three years, she served as chief of public affairs for the 21st Space Wing, headquartered on Peterson Air Force Base, the U.S. Air Force’s largest geographical unit spread unit across six time zones and four continents,
encompassing 44 separate units worldwide.
She served as a Department of Defense Public Affairs officer, speechwriter and spokesperson for 24 military conferences, political summits and military exercises in the United States, Honduras, Philippines, and the Republic of South Korea. She was the military support liaison for the USAF to NASA and also 12 major movie, television and print media projects strategically communicating the U. S. Air Force’s operational and humanitarian missions to millions worldwide.
She’s led the meticulous coordination of more than 1400 events in her career, including summer concert productions, military/state dinners, private, political & promotional events, weddings, media conferences, air shows and celebrity, legislative & presidential distinguished visitor tours. Her events have drawn audiences in the millions.
Amy earned a bachelor’s degree in public relations and marketing from Simmons College in Boston and was commissioned as an officer in the U.S. Air Force from the Boston University Military Sciences program. She earned a master’s degree in Business Management from Hawaii Pacific University in Honolulu. She also graduated from the University of Los Angeles, Anderson School of Management Entrepreneurial Program.
