February 2021

Atrevida Beer Company

Jessica Fierro and Richard Fierro are the kindest of high school sweethearts who own Atrevida Beer Company in central Colorado Springs – a Latina and woman owned business opened since January 2018.

Atrevida is a word in Spanish that means a woman that is bold and fearless. January 2018. Prior to owning and brewing at Atrevida, Jessica was a homebrewer and the winner of the national homebrew competition called BEERLAND which aired on VICELAND (the channel) season one.

She remarks – “I actually hated beer. I was a wine and tequila drinker. I learned how to drink beer out in Germany with my husband as he was in the military on a tour. Out there it was cheaper to drink beer than wine or water! We attended a military event during this time at a brewery and they gave us a tour and showed us how to brew beer. I was naïve – I had no idea what it all entailed. I was enthralled with the process and thought I could totally do this!”

When they came back stateside, they knew that beer would be in their future. 

Their beers are full of flavor often pulling from their Latina roots as well as their own customer’s stories. They emphasize their love of diversity in their space. 

They didn’t receive the first round of PPP and survived the first 5 months of the pandemic without it without laying off any employees. Their ‘pivot’ was to partner with another brewer that could help them bottle their beers (for the first time!) as the entire industry needed support. 

“All of our customers made a conscience effort to buy a 6 pack of beer, often giving a lot more because they wanted to see our business stay open. We are here because of the Colorado Springs community.”

Their strategy has always been to work with local government, their landlord, other businesses while listening to the needs of their customers during the pandemic.

Since opening Atrevida Beer Co. Jess has hosted the very FIRST Pink Boots Society International Women’s Collaboration Brew day (March 8th, 2018) in Colorado Springs. She has also started the very FIRST Chapter for Pink Boots Society – Colorado Springs! She has given endless hours and donated a lot of beer sales to charitable events such as Tessa, Beer for Justice, Healing pets foundation, UCCS Sustainability Program, to name a few but believe me the list goes on!

“I never stopped wanting to give back. When we give, we give with zero expectation. We saw our customers give back to us – and we are so humbled.”

Website: atrevidabeerco.com

Social: @atrevidabeerco

Meet the Photographer

Allison Moix

Stellar Propeller Photography

Allison Moix of Stellar Propeller Photography started her business in 2008. As a commercial photographer, she typically focuses on local businesses here in the Springs as well as works with national brands like Southwest Airlines, Panasonic and Chili’s to name a few. With photography typically dominated by men, Moix make it a point to work that much harder to prove her competence… which she has in drones.

“I make it a point, whether I’m shooting an awards event or a plate of delicious food or an ad campaign, to always keep in mind that I’m your photographer but I’m also your marketing agent. I want to photograph in a way that shows off who you are and what you do well, so that people respond positively.
Everyone and everything has a story, and I enjoy telling those stories in a way only photographs can do.”

Website: stellarpropellerstudio.com
Social: @stellarpropellerstudio

Local Honey

Hailey Sardi and Cara McQueney met each other a few years ago at CSU. Just acquaintances at the time, they later met up after graduation and discussed their desire to do something new. Neither of them entrepreneurs but both dreamed of opening a store.

The Local Honey retail boutique specializing in women’s fashion was born. A play off of the nutritious benefits that honey has for individuals, Sardi and McQueney wanted to be that dose of goodness for their customer’s too. 

Sardi remarks – “We wanted a brick and mortar but it’s expensive and hard to find space. So we started as an online boutique – an e-commerce site if you will. We then were able to utilize the Downtown Partnership’s Holiday Pop Up program which allowed us to get into a brick and mortar temporarily (for two months) but then we ended up staying!”

Their clothes are capsule and wardrobe staple type pieces with small batches of inventory. They carry the perfect clothes for the inevitable need to layer here in Colorado with hats, candles, shoes, jewelry along with their clothes. 

McQueney emphasizes – “The community needs fresh vision and perspective. It’s been neat to be bring that as we have a huge heart for women and anything that lights them on fire. That’s the heart of Local Honey. Fashion matters, but women feeling confident and empowered is even more important.”

When COVID hit, they turned to their ecommerce site once again to sell as small businesses shut down. They also got into the Tiktok game because they wanted to engage with their followers and customers. Silly dances, try-ons, work outs, virtual happy hours and anything to entertain the women who were stuck at home.

Their love of community is so prevalent in their narrative and there is so much more to come for these two start-up women entrepreneurs. 

Website: thelocalhoneyco.com

Social: @thelocalhoney


Meet the Photographer

Karen Mitchell

Elan Photographie Studio

After spending time in New York working for some of the best photographers in the country learning from the experts, she settled in Black Forest to begin her family. She specializes in portraiture work for clients on a relational level as well as commercial advertising work for locally owned companies as well as more established brands.

“When I’m not taking photos, I’m likely welcoming people to our home to share food, stories and life. I thrive when I’m surrounded by the ones I love- while hosting friends new and old, and in the midst of exploring and adventuring all of that I can around me. I travel all over the map to photograph clients. I want to meet you wherever you are both for the celebration and for the documentation. Please dig through the site and if you love what you see, I’d love to hear from you. I cannot wait to get to know you and document your story.”

Website: http://elanphotographiestudio.com
Social: @elanphotographiestudio

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